How to Write Content that Addresses Customer Concerns
There is a lot of content floating around on the internet. Some of them offer advice; others offer nothing but meaningless paragraphs. You want your content to be on the useful side so that when customers find them,they will turn into a lead.
Your brand may be popular in your niche,but if you want to attract more clients,you need to reach out to those who may not know you yet. To talk to them,it’s important to show the unique value proposition of your product,but in a way that doesn’t make it seem like you just want their money. Talk in terms of their pain points and focus on one problem you can solve for them.
Name the Solution
After identifying the problem,it’s time to find a solution to it. If you promise your customers that you have the answer,they will want to know what it is. You can provide a brief intro of your product at this point,as long as you are still tying up the content to the problem you are trying to solve.
Show How to Solve the Problem
The most important part of your content is not the part where you talk about your brand. It’s more important to show customers how to solve their problem,which so happens to use your product in the process. Always think of customer needs first. They should get all the information they need,as well as accurate steps that will get them to a resolution,so that they will trust your content as a good resource. This way,even if they don’t buy now,they will be likely to come back in the future.
You may feel tempted to write content centered on your product specifications,but if you are not addressing customer concerns,all your words will be for nothing. Be more intentional in all your content.
For many online shop owners,there’s nothing worse than seeing a potential customer reach the checkout page only to end up not completing their purchase. It’s hurtful to your business and needs to be addressed immediately. According to research,shopping cart abandonment happens 69% of the time. Now,with enough corporate SEO training,imagine converting even half of these numbers into actual sales.
So,what exactly are the reasons why online shoppers leave their shopping carts without purchasing anything? Here are some of them:
The Need to Register
Online shopping is popular because it’s fast and convenient. Some e-commerce sites,however,require customers to create a new account before they can make a purchase an item. For many online customers,having to do this extra step can be a little frustrating. According to research,the need to register is actually the second biggest reason customers abandon their shopping carts.
The Lack of Payment Options
Not all customers have credit or debit cards,so it’s important to offer as many payment options as possible,and PayPal is among the most popular. Also,consider offering other methods for local preferences especially if your shop can do worldwide shipping. Remember,while credit cards or PayPal may be popular for US and UK shoppers,it’s not the same in other parts of the world.
Unexpectedly High Shipping Costs
Two of the biggest factors that affect customers’ purchase decision are shipping costs and times. Many e-commerce sites,however,do not reveal the total shipping costs until the customer is on the checkout page. Once they’ve seen how much the actual costs are,many customers tend to leave their carts no matter how much they want the items. So,if possible,be upfront about the shipping costs,so customers won’t be surprised when once they’re ready to checkout.
Search engine optimization (SEO) has been going around for quite some time now. Link building just happen to be among the most effective method to create better branding and improve your campaign’s overall run. Although SEO and link building is in constant change,these two actions are always laced up together.
Today,with all that’s been going on,link building has become even more valuable. As compared to before,where more links is better,search engines are giving more weight to quality and authority. This means it’s no longer about building as much links as you can but more on the value where you’re submitting them. This is especially noticeable since this particular initiative can be a reflection of your brand. To those who are still learning its impact on your SEO and branding,here are a few key points worthy of knowing.
Provides Referrals to Potential Customers
Links from highly authoritative source is a great tool to improve not only your traffic but also your search ranking. If you are focused on building links on highly reputable sites with a steady flow of visitors,this will make you look good. Thus,more and more people will check out on your site. It’s a great referral source and would even help you rack up better conversions in the future.
Builds Up Brand Authority & Awareness
When done properly,link building can also help in promoting your brand. Submitting links on highly reputable sites can make your brand look good. It also matters to choose which websites to link with. It’ll be of great advantage if you find something relevant to whatever is your targeting. So,it’s important that you find sites that are related to your niche. This way you can maximize the influence it has over its readers or viewers to establish better branding. Additionally,since the content will predominantly coming from yours,unless it’s a partnership,it’s a great opportunity to show off your expertise as a company.
Improves Your Site’s Visibility Online
Link building is also a good way to expand your reach digitally. This process allows you to create a more steady and solid online presence. Since you’re practically submitting links to every related site,there’s a high chance that people can find you when they search something relevant to your business. This initiative aims to make your way up the searches through valuable and quality submissions. So,it’s important that you produce something that would make you credible enough to appear on search results.
Over the last few years,a lot has changed on link building and its effect to SEO. With all that,you might easily find yourself confused as to what step to do next. When that happens,the best you can do is to attend digital strategy training to get yourself be oriented with the latest trends again. You may also take this opportunity to find a way on how you could intensify your initiatives in an organic way. Remember that when it comes to link building,your focus should be on submitting quality content to quality sites or sources. This is to reap better advantages on the future.
You have most likely seen at least a few professional bloggers and the great sites they create. They can spark a tiny bit of envy when your blog doesn’t look like anything next to theirs. Keep calm,it is going to take you some time to develop a great piece of web real estate like a professional blog. Find out what you need to do to sustain an elevated level of blogging effort.
If there’s 1 reason why it is good to start your own WordPress blog,it are the proven fact that websites using the WordPress platform are designed to work well with search engines.
What does this mean? Well,your site will be exposed to more people and visitors because it has greater odds of increasing the search positions in contrast to sites which don’t utilize the WordPress platform. Let me explain how this works to your advantage.
Ask any seasoned blogger what blogging applications he or she’d recommend and the response will most likely be WordPress. There is a reason why this is how it is,https://www.mikegingerich.com. Writers and webmasters of all amounts have seen what WordPress can do. It’s a really strong blogging software which continues to evolve and improve every day.
There is absolutely no reason why you need to select other blogging platforms over the one being offered by WordPress. As we mentioned previously,Wordpress is the top simply for the fact that it continues to evolve and improve every day. There is a reason whyit’s the platform of choice for most bloggers and web site builders. Furthermore,it is a free platform and it is open-source,meaning that you can construct your personal plug-ins to further improve the experience of your site traffic.
One of the golden rules for copywriters is to have no words that are wasted. Copy only works when it delivers its message in a concise manner. Same goes for anything you write for publication on any platform. You won’t be able to accomplish this unless you take the time to reread,correct and revise all of your posts.
Without editing,your blog is surely going to be full of words that you’d be better off without. New writers almost always use too many rather than too few words -adjectives in particular. This will give your writing a hyped up look. This is something that professional writers know to avoid. So if you have this tendency,you can make your content more effective simply by cutting out some adjectives.
Before you publish your next blog post,proofread your copy before you publish it for all to see. People that proofread often believe that grammar and spelling errors are the only things they have to look for. This is not necessarily true. As you proofread,dozens of things can be analyzed as you go through your document. Most bloggers don’t know what these things are,and would not fix them even if they saw them. Organizational elements should also be considered. Make sure that your ideas flow,and that there is a logical order to everything which you are presenting.
When people see these problems in your blog post,it will be more hurtful than if they found a misspelled word. People will not want to go through jumbled content that makes no sense at all. It is likely that your readership will dwindle as a result of not being able to understand or process the content you are presenting.
Blogging requires a different style of writing than you’d use in an academic environment. You don’t want to reinvent the whole language for your blog,but you do want to use a style that’s more appropriate for this platform. Think of blogging as a friendly conversation with the reader rather than a lecture or discourse.
If you were having a discussion with a friend,would you start talking like you were delivering a speech or research paper? Using such a formal and technical style will only turn people off. If you write in this style,your visitors will leave and never come back. Your goal is to deliver your content in a way that’s easy for people to digest. The really interesting thing about blogging is that it’s more or less an informal platform. You can have a great time doing this,but you also have to approach this in a professional manner. You simply need to relax,and try to provide your audience with the best content possible.
If this is the first time you have read anything on blogging,then justtake it slow and do more research source so you have a fuller comprehension.
We often see people complaining about bad results,and with just a small conversation,you understand they do not have sound knowledge. Any time you place any sort of ad,it’s still part of your overall marketing and business strategy. There are tons of approaches on the net that people bet you have never thought about but approach with a few common sense,first. Stop and consider doing a campaign that is more along the lines of a test ad. There are enough things that we do not have a complete picture of,so no need to make it worse than it has to be. Yes,that and much more helps to take care of you along with your small business.
Are there any possibilities for using one or more of these approaches in your small business? In that case,then what exactly are you going to do about it,today? Remember the value of testing,and you can always test and determine results and make a call based on that. What you want to avoid is turning your brakes,however,which is exactly what you will do if you move with inadequate knowledge. Another wise cause of small scale testing is soyou can have some time to feel like you understand what it is you are doing.}