Top Reasons Online Customers Abandon Their Shopping Carts

Business

For many online shop owners,there’s nothing worse than seeing a potential customer reach the checkout page only to end up not completing their purchase. It’s hurtful to your business and needs to be addressed immediately. According to research,shopping cart abandonment happens 69% of the time. Now,with enough corporate SEO training,imagine converting even half of these numbers into actual sales.

So,what exactly are the reasons why online shoppers leave their shopping carts without purchasing anything? Here are some of them:

The Need to Register

Online shopping is popular because it’s fast and convenient. Some e-commerce sites,however,require customers to create a new account before they can make a purchase an item. For many online customers,having to do this extra step can be a little frustrating. According to research,the need to register is actually the second biggest reason customers abandon their shopping carts.

The Lack of Payment Options

Not all customers have credit or debit cards,so it’s important to offer as many payment options as possible,and PayPal is among the most popular. Also,consider offering other methods for local preferences especially if your shop can do worldwide shipping. Remember,while credit cards or PayPal may be popular for US and UK shoppers,it’s not the same in other parts of the world.

Unexpectedly High Shipping Costs

Two of the biggest factors that affect customers’ purchase decision are shipping costs and times. Many e-commerce sites,however,do not reveal the total shipping costs until the customer is on the checkout page. Once they’ve seen how much the actual costs are,many customers tend to leave their carts no matter how much they want the items. So,if possible,be upfront about the shipping costs,so customers won’t be surprised when once they’re ready to checkout.

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Why Link Building & Brand Building is Significant in SEO?

Business

Search engine optimization (SEO) has been going around for quite some time now. Link building just happen to be among the most effective method to create better branding and improve your campaign’s overall run. Although SEO and link building is in constant change,these two actions are always laced up together.

Today,with all that’s been going on,link building has become even more valuable. As compared to before,where more links is better,search engines are giving more weight to quality and authority. This means it’s no longer about building as much links as you can but more on the value where you’re submitting them. This is especially noticeable since this particular initiative can be a reflection of your brand. To those who are still learning its impact on your SEO and branding,here are a few key points worthy of knowing.

Provides Referrals to Potential Customers

Links from highly authoritative source is a great tool to improve not only your traffic but also your search ranking. If you are focused on building links on highly reputable sites with a steady flow of visitors,this will make you look good. Thus,more and more people will check out on your site. It’s a great referral source and would even help you rack up better conversions in the future.

Builds Up Brand Authority & Awareness

When done properly,link building can also help in promoting your brand. Submitting links on highly reputable sites can make your brand look good. It also matters to choose which websites to link with. It’ll be of great advantage if you find something relevant to whatever is your targeting. So,it’s important that you find sites that are related to your niche. This way you can maximize the influence it has over its readers or viewers to establish better branding. Additionally,since the content will predominantly coming from yours,unless it’s a partnership,it’s a great opportunity to show off your expertise as a company.

Improves Your Site’s Visibility Online

Link building is also a good way to expand your reach digitally. This process allows you to create a more steady and solid online presence. Since you’re practically submitting links to every related site,there’s a high chance that people can find you when they search something relevant to your business. This initiative aims to make your way up the searches through valuable and quality submissions. So,it’s important that you produce something that would make you credible enough to appear on search results.

Over the last few years,a lot has changed on link building and its effect to SEO. With all that,you might easily find yourself confused as to what step to do next. When that happens,the best you can do is to attend digital strategy training to get yourself be oriented with the latest trends again. You may also take this opportunity to find a way on how you could intensify your initiatives in an organic way. Remember that when it comes to link building,your focus should be on submitting quality content to quality sites or sources. This is to reap better advantages on the future.

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Why Mobile SEO is important nowadays?

Business

There’s been an ongoing trend in the digital industry. Many digital strategists are seeing a gradual shift on online searches. What’s even more is search engines are also noticing the change on visitor trends in the recent years. As compared to before,it is right to claim that mobile is steadily dominating the online searches. This is in fact the very reason why Google also rolled out the mobile-first update,hence,the appearance of mobile SEO. However,with all that’s going on,many are still unsure on how they must go on about this.

While mobile has made quite an impression to users and search engines,you probably have questions as to why you have to do it. To answer that,here’s a list of reasons why you need mobile SEO courses hong Kong. 

Most Users Are Mobile Users

It is said that almost 70% of searches are coming from mobile. As smartphones continue to takeover,it only makes sense that businesses must take advantage of this growing market. The most effective way to do that is to ensure that your business website is optimized for mobile search. To reach out to this audience,you have to work on improving the mobile experience of these users. Since they often look for something easy to navigate and short loading speed,you have to make sure that your site is all agreeable to these conditions.

It Can Help Increase Profit

A website which follows the mobile first design is likely to perform better as compared to those that aren’t. Traffic-wise mobile responsive sites provide more revenue to businesses. There are studies showing how a 30% to 50% increase on visitors. Of the 10 % to 15% of that number converts into sales. This only shows the impact of these devices to consumers who have buying intention.

In most digital strategy training in Hong Kong,they’ve also incorporated mobile SEO as part of the program. Since it is becoming an important aspect of the industry,they’ve started merging this branch to the lessons they’re offering online.

Gets You on Top of the Ranking

As with Google’s mobile first update,it only proves the power of mobile on search engine results. This is not the first update they’ve launched related to mobile,but it is the most convincing of them all. With a highly responsive website,it’ll give you a better edge on the competition. This is because Google seems to favor sites that have fully optimized mobile sites. If you opt to not follow that standard,you might receive manual actions in return. These penalties may include not allowing your site to appear on any pages of SERPs. If that isn’t enough convince you to go mobile,you’ll have to expect for the worst.

Promotes Growth & Brand Recognition

Following the mobile first standard can boost up your brand’s identity in so many levels. Aside from increase on awareness,it may foster loyalty among existing customers. Since you’ve managed to please these people,they are likely to go back again whenever they require your services or goods. Because of this,you can almost ensure the steady flow of profit coming it. If the site continues to perform,you can expect greater opportunities to expand and grow even further. In other words,you can undoubtedly connect it to the future and success of your company.

With mobile users continuously dominating the online searches,it only makes sense to have your business adapt to this change. One good way to do that is to optimize your site for the sake of these audiences. It might be intimidating to do so,but with the right team and people to work with,all your efforts will pay off. So be sure you start sorting through your mobile SEO courses in Hong Kong to cope up with the highly evolving market of digital marketing.

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Children’s home education

Business

If you are looking for a way to help out your children in home education,there are several options that you can explore. One of the most popular ones is called “co-curriculum”. This method is a great option for homeschooling children who have special needs. Here are some examples of this type of education.

The first example of “co-curriculum” is the basic home education that is given by children. You may wish to contact providers such as: -They will take courses in math,reading,writing,and what they call “innate skills”. The second example of co-curriculum is called “home-based curriculum”. This is when a course is taught at home and there is no one teaching the child. The parent or other caretaker teaches the child. This is usually done through a home-based course that will teach any subject at a very basic level. The third example of this is when the teacher or tutor has personal experience in teaching the child and what the child needs and wants. They know how to handle the child’s natural needs and wants. Parents of these types of home schooling children usually have a very high level of confidence in their ability to raise a child. Sometimes when parents get their child’s home education going,they often don’t know how to step in and help out. That is why there are many resources available that are designed to give the parents the confidence they need to be successful. You should be able to find them online and they all do a great job of giving you information about how to raise a child through home schooling.

Why Homeschool?

One of the best resources that you can use for raising a child’s home education is a school that is accredited by a local school board. When youare getting your child’s home education started,be sure to check out your local area and see if there is one that you can use. Some schools only offer services for the public and they won’t be certified. Another thing that you want to make sure of is that you are getting the proper services for a child with special needs. Sometimes,with some special needs there is a need for a full-time classroom or even a full time mentor.

What Next?

These are just a few of the examples of basic home education. Keep in mind that there are plenty of ways that you can teach your child through home schooling and you can use the services of others to help you out. All you have to do is find the right resource and learn what works for you and your child.