Mistakes in Online Marketing That Hurt Small Businesses

SEO

Online businesses need to constantly reassess their digital marketing strategies to keep up with the times and make sure their brands remain relevant and up-to-date. It’s common for many marketers to make fundamental errors in their strategies without the constant check on whether they’re on the right track. So,here’s a list of some of the most common online marketing mistakes that even big business owners often commit:

Sending unwanted marketing emails

Some people use their email inboxes to store important messages,news,and letters. So,including people in your email subscription who did not sign for it will only reflect badly on your brand. Unknown senders will only be viewed as a spam or fraud even if they’re actually from legitimate businesses,especially since many of these unwanted emails contain viruses and repetitive ads.

Not knowing your business’ target audience

This is one of the most common and costly mistake marketers make. Along with the right local SEO training,there’s a ton of free analytics you can use no matter what social media platforms your brand chooses. So,you have enough sources to find out who and where your target market is and what exactly they’re looking for in terms of products and services. You can gauge how successful your marketing strategies are depending on how you’re able to engage with your audience through the content you produce.

Not assessing your data properly

All marketing data available to you should serve as your guide to see whether your approaches are actually working,so never ignore them. It can be overwhelming at first,so it’s important to check thoroughly which ones are relevant to your industry. Develop all your marketing strategies based on what the statistics are telling you. There’s no point in trying to adopt a strategy that has been proven to not produce any results at all.

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Marketing Efforts That Help You Get More Leads

Business

With the global situation,people are using digital platforms for their everyday needs – buying necessities,communicating with others,and even keeping themselves entertained with places on lockdown. This means one thing: businesses like yours need to reinforce your marketing efforts to attract more customers.

Because as customers are online,so are your competitors. Without a solid marketing strategy,how do you expect to get those leads and convert them?

Here are effective marketing efforts as experts in lead generation in Hong Kong advise:

1. Update Your Website

If your website contains outdated information,you’re not delivering the promise your customers expect when they visit. It’s one of the reasons customers leave and look for other businesses that can provide what they’re looking for. This is why you need to update your website regularly. If you have promos or new content,be sure your landing pages reflect them.

2. Use Remarketing Banners

Sometimes,visitors don’t sign up or purchase anything the first time they land on a website. That’s why an effective marketing strategy for lead generation is through remarketing. These banners appear on other websites that customers visit after looking at your site. The idea here is you remain in front of customers until they’re ready to convert.

3. Nurture with Email Marketing

Whoever said email marketing isn’t effective probably hasn’t been doing it right. Email marketing remains an effective way of reaching out to customers. Now that customers have more time to read their emails and are not distracted with other things,creating targeted emails that deliver value can help you stay on top of mind of your customers.

With these marketing efforts,you can start driving more leads and generate more revenue even at this time of physical distancing. Plan your lead generation around these initiatives and take your business to greater heights.

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How to Write Content that Addresses Customer Concerns

Business

How to Write Content that Addresses Customer Concerns

There is a lot of content floating around on the internet. Some of them offer advice; others offer nothing but meaningless paragraphs. You want your content to be on the useful side so that when customers find them,they will turn into a lead.

This is what a lead generation agency suggests you do in your content to get more business:

Identify the Problem

Your brand may be popular in your niche,but if you want to attract more clients,you need to reach out to those who may not know you yet. To talk to them,it’s important to show the unique value proposition of your product,but in a way that doesn’t make it seem like you just want their money. Talk in terms of their pain points and focus on one problem you can solve for them.

Name the Solution

After identifying the problem,it’s time to find a solution to it. If you promise your customers that you have the answer,they will want to know what it is. You can provide a brief intro of your product at this point,as long as you are still tying up the content to the problem you are trying to solve.

Show How to Solve the Problem

The most important part of your content is not the part where you talk about your brand. It’s more important to show customers how to solve their problem,which so happens to use your product in the process. Always think of customer needs first. They should get all the information they need,as well as accurate steps that will get them to a resolution,so that they will trust your content as a good resource. This way,even if they don’t buy now,they will be likely to come back in the future.

You may feel tempted to write content centered on your product specifications,but if you are not addressing customer concerns,all your words will be for nothing. Be more intentional in all your content.

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Top Reasons Online Customers Abandon Their Shopping Carts

Business

For many online shop owners,there’s nothing worse than seeing a potential customer reach the checkout page only to end up not completing their purchase. It’s hurtful to your business and needs to be addressed immediately. According to research,shopping cart abandonment happens 69% of the time. Now,with enough corporate SEO training,imagine converting even half of these numbers into actual sales.

So,what exactly are the reasons why online shoppers leave their shopping carts without purchasing anything? Here are some of them:

The Need to Register

Online shopping is popular because it’s fast and convenient. Some e-commerce sites,however,require customers to create a new account before they can make a purchase an item. For many online customers,having to do this extra step can be a little frustrating. According to research,the need to register is actually the second biggest reason customers abandon their shopping carts.

The Lack of Payment Options

Not all customers have credit or debit cards,so it’s important to offer as many payment options as possible,and PayPal is among the most popular. Also,consider offering other methods for local preferences especially if your shop can do worldwide shipping. Remember,while credit cards or PayPal may be popular for US and UK shoppers,it’s not the same in other parts of the world.

Unexpectedly High Shipping Costs

Two of the biggest factors that affect customers’ purchase decision are shipping costs and times. Many e-commerce sites,however,do not reveal the total shipping costs until the customer is on the checkout page. Once they’ve seen how much the actual costs are,many customers tend to leave their carts no matter how much they want the items. So,if possible,be upfront about the shipping costs,so customers won’t be surprised when once they’re ready to checkout.

For more information,visit:digital lead generation strategies